Skip to content
Felix
  • Topics
    • My List
    • Felix Guide
    • AI
    • Asset Management
    • Coding and Data Analysis
      • Data Analysis and Visualization
      • Financial Data Tools
      • Python
      • SQL
    • Credit
      • Credit Analysis
      • Restructuring
    • Financial Literacy Essentials
      • Financial Data Tools
      • Financial Math
      • Foundations of Accounting
    • Industry Specific
      • Banks
      • Chemicals
      • Consumer
      • ESG
      • Industrials
      • Insurance
      • Oil and Gas
      • Pharmaceuticals
      • Project Finance
      • Real Estate
      • Renewable Energy
      • Technology
      • Telecoms
    • Introductory Courses
    • Investment Banking
      • Accounting
      • Financial Modeling
      • M&A and Divestitures
      • Private Debt
      • Private Equity
      • Valuation
      • Venture Capital
    • Markets
      • Economics
      • Equity Markets and Derivatives
      • Fixed Income and Derivatives
      • Introduction to Markets
      • Options and Structured Products
      • Other Capital Markets
      • Securities Services
    • Microsoft Office
      • Excel
      • PowerPoint
      • Word & Outlook
    • Professional Skills
      • Career Development
      • Expert Interviews
      • Interview Skills
    • Risk Management
    • Transaction Banking
    • Felix Live
    • What’s The Big Deal?
  • Pathways
    • Investment Banking
    • Asset Management
    • Equity Research
    • Sales and Trading
    • Commercial Banking
    • Engineering
    • Operations
    • Private Equity
    • Credit Analysis
    • Restructuring
    • Venture Capital
    • CFA Institute
  • Certified Courses
  • Ask An Instructor
  • Support
  • Log in
  • Topics
    • My List
    • Felix Guide
    • AI
    • Asset Management
    • Coding and Data Analysis
      • Data Analysis and Visualization
      • Financial Data Tools
      • Python
      • SQL
    • Credit
      • Credit Analysis
      • Restructuring
    • Financial Literacy Essentials
      • Financial Data Tools
      • Financial Math
      • Foundations of Accounting
    • Industry Specific
      • Banks
      • Chemicals
      • Consumer
      • ESG
      • Industrials
      • Insurance
      • Oil and Gas
      • Pharmaceuticals
      • Project Finance
      • Real Estate
      • Renewable Energy
      • Technology
      • Telecoms
    • Introductory Courses
    • Investment Banking
      • Accounting
      • Financial Modeling
      • M&A and Divestitures
      • Private Debt
      • Private Equity
      • Valuation
      • Venture Capital
    • Markets
      • Economics
      • Equity Markets and Derivatives
      • Fixed Income and Derivatives
      • Introduction to Markets
      • Options and Structured Products
      • Other Capital Markets
      • Securities Services
    • Microsoft Office
      • Excel
      • PowerPoint
      • Word & Outlook
    • Professional Skills
      • Career Development
      • Expert Interviews
      • Interview Skills
    • Risk Management
    • Transaction Banking
    • Felix Live
    • What’s The Big Deal?
  • Pathways
    • Investment Banking
    • Asset Management
    • Equity Research
    • Sales and Trading
    • Commercial Banking
    • Engineering
    • Operations
    • Private Equity
    • Credit Analysis
    • Restructuring
    • Venture Capital
    • CFA Institute
  • Certified Courses
Felix
  • Data
    • Company Analytics
    • My Filing Annotations
    • Market & Industry Data
    • United States
    • Relative Valuation
    • Discount Rate
    • Building Forecasts
    • Capital Structure Analysis
    • Europe
    • Relative Valuation
    • Discount Rate
    • Building Forecasts
    • Capital Structure Analysis
  • Models
  • Account
    • Edit Profile
    • Manage Account
    • My List
    • Restart Homepage Tour
    • Restart Company Analytics Tour
    • Restart Filings Tour
  • Log in
  • Ask An Instructor
    • Glossary
    • Email Our Experts
    • Felix User Guide
    • Contact Support

Company Strategy

Shareholder Value Creation focusing on the relationship between ROIC, WACC and growth, exploring investment decisions and financing decisions.

Unlock Your Certificate   
 
0% Complete

15 Lessons (39m)

Show lesson playlist
  • Description & Objectives

  • 1. Corporate Investment vs. Financing Decision

    02:08
  • 2. Shareholder Value Creation Workout

    02:32
  • 3. Return on Invested Capital - ROIC Example – IAG

    03:02
  • 4. ROIC - Adidas

    04:55
  • 5. Company Lifecycle – Single Product Company

    01:44
  • 6. Investment Decision – “Boston Box”

    01:49
  • 7. Investment Decision – “Boston Box” and Lifecycle Combined

    03:41
  • 8. Financing Decision – WACC

    02:52
  • 9. WACC - Adidas

    03:27
  • 10. Company Lifecycle – Cash Management

    02:04
  • 11. Cash Managment Solutions

    02:49
  • 12. Company Lifecycle – Financing Sources

    00:56
  • 13. Company Lifecycle – Shareholder Returns

    01:06
  • 14. Financing Decision and IB Company Lifecycle – IB as Partner

    03:26
  • 15. Company Profiles and Ratio Analysis

    02:09

Prev: ESG Investing Next: Return on Capital (Legacy)

ROIC - Adidas

  • Notes
  • Questions
  • Transcript
  • 04:55

Calculating the Return on Invested Capital with real company accounts

Downloads

ROIC - Adidas Workout EmptyROIC - Adidas Workout Full
Back to top
Financial Edge Training

© Financial Edge Training 2026

Topics
Introduction to Finance Accounting Financial Modeling Valuation M&A and Divestitures Private Equity
Venture Capital Project Finance Credit Analysis Transaction Banking Restructuring Capital Markets
Asset Management Risk Management Economics Data Science and System
Request New Content
System Account User Guide Privacy Policy Terms & Conditions Log in
Transcript

We're gonna calculate the return on invested capital for Aidas, and you'll notice that the earnings numbers we're looking at are, uh, focusing on the 30th September, 2018.

So their most recent earnings numbers, the first thing we're gonna hunt for is operating profit.

So if we jump into the A Aida PIB for 2018, and we're gonna go and take a look at page 27, which is the income statement.

If we scroll down, we can see operating profit. There is 2, 2, 3 9.

So let's copy that and paste that in.

What I wanna do next is pick up the tax expense.

So if we go back to the Adidas pip, back to their, their income statement and pick up their income taxes of 6 2 8, let's copy that and paste that in.

And then we want to calculate that. Then we want to pick up the profit before tax.

So let's go back and pick up the income before taxes of 2, 2, 4, 4.

Let's copy that and paste that in.

Now what we can do is calculate the effective or average tax rate.

So I go and grab the tax expense and divide that by the profit before tax.

We've got a 28% effective tax rate.

What I'd like to do is take the operating profit and tax, adjust that.

So if I grab the operating profit and multiply it by one minus the effective tax rate, I get the notepad number.

Okay, so that's dealt with the earnings number.

I want to now think about the invested capital.

You'll notice the change of date.

So if you think about what we're doing here, we're gonna pick up the, uh, the invested capital at the 30th, September, 2017.

So for the, the year before.

So we are thinking about what capital did we have invested a year ago relative to over the course of the last year, the returns that we've generated.

So the first thing we wanna do is pick up the total debt.

So let's go back to the Aida P and if we go on to page 26, so the prior page, uh, this is the bottom half of the balance sheet.

So let's focus here on September, 2017.

What I'd like to do is go and pick up the, or anything that looks like debt.

So I'm gonna get the short term borrowings of 711.

And to that I'm going to go and add 345, which is the other financial, other current financial liabilities.

It's paste that in.

Plus let's go back to the balance sheet and I'm gonna pick up 983, which is the Number for the long term borrowings.

Let's copy that and paste that in.

And I'm also going to go and pick up 19.

So 19, which you can see below.

If we just move the cursor, you can see below is the other non-current financial liabilities.

So let's add that in.

So that gives us the total debt, but what I wanna do is, uh, take away the cash and current financial assets because they're, they're not, uh, invested capital.

So let's go and find those.

If we go back to the balance sheet, uh, suggest that we look at the page prior.

So the top end of the balance sheet.

And you can see we've got cash of 1, 3, 4, 3.

And we're going to add to that the short term financial assets of five.

So let's add that in. So now I can calculate net debt.

Net debt would be a total debt less, uh, cash gives us our, uh, net debt right now to go and pick up the equity so I can capture, uh, our total invested capital.

So if we go back to the balance sheet, back to the bottom of the balance sheet again. So on page 26 and right at the bottom, total equity of 6 0 3 0.

So let's copy that and paste that in.

And so our invested capital would be the sum of our net debt and our equity invested capital of 6, 7, 4 0 return on invested capital would be equal to noad divided by invested capital result gives me 23.9%.

AI for Analysts Series - Accelerate your workflows with Claude, ChatGPT, Endex and more. Watch the recordings!

Content Requests and Questions

You are trying to access premium learning content.

Discover our full catalogue and purchase a course Access all courses with our premium plans or log in to your account
Help

You need an account to contact support.

Create a free account or log in to an existing one

Sorry, you don't have access to that yet!

You are trying to access premium learning content.

Discover our full catalogue and purchase a course Access all courses with our premium plans or log in to your account

You have reached the limit of annotations (10) under our premium subscription. Upgrade to unlock unlimited annotations.

Find out more about our premium plan

You are trying to access content that requires a free account. Sign up or login in seconds!

Create a free account or log in to an existing one

You are trying to access content that requires a premium plan.

Find out more about our premium plan or log in to your account

Only US listed companies are available under our Free and Boost plans. Upgrade to Pro to access over 7,000 global companies across the US, UK, Canada, France, Italy, Germany, Hong Kong and more.

Find out more about our premium plan or log in to your account

A pro account is required for the Excel Add In

Find out more about our premium plan

Congratulations on completing

This field is hidden when viewing the form
Name(Required)
This field is hidden when viewing the form
Rate this course out of 5, where 5 is excellent and 1 is terrible.
Were the stated learning objectives met?(Required)
Were the stated prerequisite requirements appropriate and sufficient?(Required)
Were the program materials, including the qualified assessment, relevant and did they contribute to the achievement of the learning objectives?(Required)
Was the time allotted to the learning activity appropriate?(Required)
Are you happy for us to use your feedback and details in future marketing?(Required)

Thank you for already submitting feedback for this course.

CPE

What is CPE?

CPE stands for Continuing Professional Education, by completing learning activities you earn CPE credits to retain your professional credentials. CPE is required for Certified Public Accountants (CPAs). Financial Edge Training is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

What are CPE credits?

For self study programs, 1 CPE credit is awarded for every 50 minutes of elearning content, this includes videos, workouts, tryouts, and exams.

CPE Exams

You must complete the CPE exam within 1 year of accessing a related playlist or course to earn CPE credits. To see how long you have left to complete a CPE exam, hover over the locked CPE credits button.

What if I'm not collecting CPE credits?

CPE exams do not count towards your FE certification. You do not need to complete the CPE exam if you are not collecting CPE credits, but you might find it useful for your own revision.


Further Help
  • Felix How to Guide walks you through the key functions and tools of the learning platform.
  • Playlists & Tryouts: Playlists are a collection of videos that teach you a specific skill and are tested with a tryout at the end. A tryout is a quiz that tests your knowledge and understanding of what you have just learned.
  • Exam: If you are collecting CPE points you must pass the relevant CPE exam within 1 year to receive credits.
  • Glossary: A glossary can be found below each video and provides definitions and explanations for terms and concepts. They are organized alphabetically to make it easy for you to find the term you need.
  • Search function: Use the Felix search function on the homepage to find content related to what you want to learn. Find related video content, lessons, and questions people have asked on the topic.
  • Closed Captions & Transcript: Closed captions and transcripts are available on videos. The video transcript can be found next to the closed captions in the video player. The transcript feature allows you to read the transcript of the video and search for key terms within the transcript.
  • Questions: If you have questions about the course content, you will find a section called Ask a Question underneath each video where you can submit questions to our expert instructor team.