I guess the first question that I'd like to ask is a really broad one.

How do you value a company? Okay, yeah, brilliant. Let's get straight into it. Well, firstly, I'm very happy to be here. Thank you for taking the time to, to conduct this interview.

I'll be really, really looking forward to this.

So let's go straight into valuing a company, which is a huge concept.

Valuation as a whole has so many different aspects.

Like you said, it's very broad.

Now, the first thing that people like Warren Buffet would, would put forward is the discounted cashflow.

Now, you use the discounted cashflow.

The way it sort of works is you forecast the future revenues and cashflow for a company.

You then discount 'em back to the present value.

'cause the core idea here is that money earned tomorrow is worth less than money earned today.

From there, you calculate a terminal value. There's a couple different ways of doing this.

So there's Gordon's growth method, which is essentially assuming that the cash flows go on forever, a perpetuity, let's say.

And then the second method is an exit multiple, where you're thinking about, okay, the company's gonna be sold at some point and it's gonna be sold for a multiple of its earnings.

So now you add your, your present value, which you've discounted back and your terminal value, which brings you to your enterprise value, enterprise value being the total worth of a company.

From here, you could go on to find out what the share price is worth.

You could do your bridge to equity value, et cetera.

But if you just wanted the enterprise value, what's, like I said, the worth of the whole company, you could stop that.

There's other ways to value a company.

'cause DCF isn't always very reliable.

It can be quite subject to your assumptions, like your wac.

So some of the ways in which I also like to look at companies is by transaction and trading comparables.

So let's start with trading comparables. You are looking at companies that are similar to, let's say your business model, your size, your scale, your geography, your market reach, and you are looking, okay, what, what, what, what do they, what do, what do those companies trade out? So if other companies trade up, let's say eight times their ebitda, then you, you could assume at a similar rate, adjusted for your own company to that co to your target company.

Let's go on to, uh, transaction comparable. So this is when you are, you're looking at other company, again, similar and sort of business overview, their model, their size, their structure, their consumers, their strategy.

And you are thinking, okay, this, these companies got sold for, let's say 10 times their earnings.

So we think our company's gonna be sold for 10 times these earnings.

The final thing, uh, that you can do is maybe look at, uh, strategic sort of the strategic buyers and you can find out what they think the company is valued or, or what it we, what it would be worth in, in to private equity. What similar firms were, were sold to private equity firms.