My best stock call was probably a buy recommendation in Estee Lauder. It came during a consumer downturn when people were worried that the consumer was spending less and it would have a knock-on effect on companies earnings within the sector. However, we saw something different in Estee Lauder. We looked at its brands its premium products and its Prestige skincare and we thought that the consumers that were buying these products would continue to buy despite a consumer downturn this was because they were more affluence and also because there was a lot of brand loyalty in addition to this we saw that the Browns were luxury but still affordable so you could afford to buy a lipstick where you wouldn't necessarily choose to buy another product such as a handbag or an outfit. I carefully looked through the numbers. We looked at the skincare the international numbers the domestic sales and built bottom up forecasts and then we presented this and remained on a boy recommendation through the downturn and Estee Lauder continued to deliver on their earnings. They surprised on the upside the street. Expecting it. We were and that was one of the best stockhols of the year.