The investment management industry seems to always be transforming and to some degree advisors need to continually evolve their practices to meet clients goals needs and expectations one example of many is how sustainable investing or ESG investing has grown rapidly over the past several years and it's becoming a much more mainstream investment approach with more sustainable investment strategies coming to Market and more technology being developed to analyze those underlying Holdings investment managers need to take the lead and educating investors and building a collection of sustainable investment options investors are beginning to understand that screening and waiting Securities based on sustainability helps identify good companies with sound policies regarding the environment social issues and board governance.

Another example is the recent rise in direct indexing or investing as it is becoming increasingly popular with institutional investors in many high net worth individuals direct investing is an approach that involves buying the individual Investments stocks that make up a strategy or index in the same weights instead of buying the mutual fund or the ETF clients love the customization capabilities, for example, an energy executive who's personal portfolio is heavily dependent on oil and gas could directly own all the equities in the S&P 500 except fossil fuel stocks or specific ESG screens can be implemented into a portfolio to better align a client's interest with their underlying assets. I believe that efficient direct investing capabilities and Technology will become a greater and greater Focus for many over the next decade given the customization offering and the potential tax benefits that come with it.