Welcome back to the second part of this video on presenting with impact and influence. Now let's turn our attention to impactful delivery.

When presenting, your words are critically important. However, your non-verbal behavior is much more noticeable to the audience and is therefore more influential in you demonstrating your confidence, credibility and conviction, or lack of. In fact, according to psychologists, your face-to-face impact is 55% how you look, 38% how you sound and only 7% what you say. Over the telephone, your impact is slightly different. Without the visual element, your impact becomes 84% how you sound and 16% what you say.

The key point here is that world class presenters tune into and manage how they look, how they sound, as well as what they say. If you are delivering a virtual presentation over Zoom or WebEx, for example, then here are some top tips to maximize your virtual impact. Always turn your camera on. People will always be more engaged if they can see the person who is talking. De-clutter your background. Have as few objects in view behind you as possible. A desk lamp at the side of your computer pointed towards you as you present can create a more impactful, professional image. You may be represented as a small box on the audience's screen, so make sure that you fill it as much as you can, while still sitting with an upright but relaxed posture. The only way you can make real eye contact with a virtual audience is to speak whilst looking directly at your webcam. Learn to do that, and your audience will feel that you are talking directly to them.

For face-to-face presenting, here are three three key success factors. Make eye contact and deliver one thought to one person, and look to include everyone in the room. And don't forget to smile. Stand or sit up straight, with your feet shoulder-width apart, and keep your hands in front of you or on the desk. Use your hands as you speak, but focus on palms down movements rather than palms up, as this projects more confidence. Only move with purpose, for example, to point to something on your screen, but avoid any unnecessary fidgety gestures, swaying or moving from one foot to the other. For vocal impact and to project confidence and conviction, focus on these three success factors. Slow down and pause after key messages for emphasis and to give your audience time to process the points that you are making Project your voice. This is a simple way to convey energy and confidence.

Don't go into presentation mode. This will flatten your pitch and make you sound stiff, scripted and robotic. Be conversational and allow your inflection to rise and fall naturally. This will help you express your points with a more authentic emphasis. Focusing on some deep breathing for 10 minutes before you present can help with all of these visual and vocal strategies.

When you take questions, do this with conviction as well.

"Does anyone have any questions before we move on?" will not elicit many questions from your audience. In fact, it will make it sound more like you don't really want to take any questions and just want to get to the end and finish. But "I will pause now to take your questions," will elicit more and better quality questions from your audience. Finally, if you get nervous when you present, don't worry. Most presenters feel nervous regardless of how senior or experienced they are. Nerves are your body's natural way of reminding you that you care about what you are doing and that you want to do a great job. So accept them, welcome them, even. Then they will lose their power. Focus on your breathing. Smile and enjoy it. Remember, you have been presenting yourself and your ideas since you were a child, so you know what you're doing. You've got this. Goodbye.