Estimating Business Risk. In summary, credit analysis can often feel like an academic case study, as there are many, many factors to consider and many ways to interpret the data. Unlike case studies, however, there is capital on the line. The following tables are useful tools for estimating business risk. They're also a good summary of the many points in this module. There's a section for macro risk factors, industry factors, as well as company risk factors. In the tryouts for this module, there are a couple of many cases that ask you to estimate the various risk levels between a couple of different companies. Utilize these tables to help identify and rank the risks.